ConnectAd News

Sellers.json on the march!

The launch of ads.txt in 2017 was only the first step to stop unauthorized reselling and domain spoofing. With sellers.json, the IAB tech.lab has now started the next step to gain advertisers confidence in programmatic spending.

Features

ecpm and fillrate: the leverage of seasonality

Have you ever wondered why ecpm and fillrate never stay stable over the year? Even more, these two very important factors for a publisher’s income can vary quite significantly from month to month

Tutorial

How to improve your Ad Stack

To be able to optimize the ad stack it is very important to know where the traffic of your website is coming from! Only you can check all your SSPs regarding these GEOs and furthermore add additional SSPs if your GEOs require them. You must make sure that you have a mix of SSPs that cover all GEOs that are essential for your revenues!

ConnectAd Blog

Sellers.json on the march!

ecpm and fillrate: the leverage of seasonality

How to improve your Ad Stack

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