Europa vs. Big Tech: Analyzing the Current State
Features
The European all in one Supply-Side-Platform built for Publishers.
Easy to integrate. Global Demand. Cutting edge AI technology.
It just works.
ConnectAd supports the integration of our platform into Prebid.org Header-Bidding. The integration on the publisher side is conceptually simple, fast and uncomplicated.
“One Tag fits all” – the ConnectAd-Tag is usable across platforms. Only a uniform bidding process across all channels guarantees high eCPM and high utilization.
Through the use of automated and manual processes, we offer our publishers comprehensive protection from so-called “malvertising” and qualitatively lesser ads. On the buyer side, we guarantee an upscale environment, high visibility and with that, acceptance for buyers. We proceed rigorously against every kind of manipulated or invalid traffic.
ConnectAd is one of the biggest European based and owner operated Supply Side Platforms focused on unleashing the full economic potential of digital media companies. Being an SSP of choice for agencies, advertisers, and world leading demand trading desks we help media owners to grow their revenues. We are a proud industry pioneer with nearly 20 years of experience in the digital business - from pioneering the use of real-time bidding to inventing header bidding. Our work touches billions of customers around the globe, as well as the biggest names in digital media and advertising.
We support all popular desktop and mobile formats as well as video advertising over a central platform.
Supply Customers
Easy integration
Our integration cannot be easier one. Header-Bidding, Header-Bidding Server, OpenRTB or JS-Tag - we work in accordance with strict international standards and are therefore ready to go within a very short onboarding time.
Premium Demand
We work with the largest and most well-known demand partners worldwide and actively work against all types of ad fraud (We hate bad ads!). We believe in transparency, security and maximum scalability.
Transparency by design
Our system works in an unprecedented simplicity and transparency. From the creation of tags to automated approvals to the analysis of bid flows and sales. ConnectAd inSight is the first point of contact for programmatic advertising.
Demand Customers
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